...Joseph S. Nye, ‘soft power’ refers to a nation’s capacity to sway others without resorting to coercive measures. In practical terms, this intricate process involves nations elegantly projecting their values, ideals, and cultural prowess across borders, fostering benevolence, and fortifying alliances. In the ongoing Ukraine conflict, the amalgamation of hard and soft power tools has become a defining strategy, with notable examples illustrating the influence of soft power. The U.S. response to Russia’s invasion leverages soft power through corporate withdrawals, economic
sanctions, and currency markets, showcasing the impact of combining...